rabbit launched a new trail shoe and asked us if we wanted to venture beneath the rim of the Grand Canyon to document it.

Not only would we trek to the one of the most famous landscapes in the world, but we would also travel 42 miles with 10,000+ feet of elevation gain following the founder and 4 of their brand ambassadors as they complete the famed Rim-to-Rim-to-Rim trail run in 1 day.

Rooted in a product release, this project evolved into something deeper—a chance to tell a brand story that reflects our own values. A story about relationship and reverence, about moving through hard things together-- going beneath the surface.

Local Wisdom: Angel Tandytin & Dawnelle Schwartz

Runners:
Phoebe Chang, Monica DeVreese, Hellen Payne, Yatika Fields, Victor Martinez

Crew
Director: Donnie Lloyd Hedden
Producer: Philip JankoskiChaparral Studio
DP: Sean R Collier + Tate Larrick
PA: Michael Toth

Editor: Brian Szymanski
Audio mix:Dave Girtsman
Color: Clinton Kyle Hollister Arlington Peak
Graphics: Summerlyn Bruski-Hyland

Client: rabbit
Support crew:
Heather Borden, Summerlyn Bruski-Hyland, Anna Benedettini, Sarah M. Cook, Dave Odell, Deanne Odell

DOCKERS x WAVES 4 WATER - ECUADOR
Client: Dockers
Production: Reunion Originals
Camera: Sean Collier
Edit: Orion Owens
Photo: Jeff Johnson

PATAGONIA X WORN WEAR REPAIR KIT

Kern showing us his tools of the trade in his Worn Wear Repair Kit.

Production: Reunion Originals

Director: Donnie Hedden

Camera & Edit: Yours Truly

Patagonia Worn Wear // This, Not That!

Gil showing us what you can, and can not trade in to Patagonia’s Worn Wear Program.

Production: Reunion Originals

Director: Donnie Hedden

Camera & Edit: Yours Truly

Animation: James Prola

Patagonia Recrafted Waders

A stop motion project created for the folks at Patagonia to showcase the re-use of old waders into new products. Director: Donnie Hedden
Camera: Sean Collier
Edit: James Prola
SFX: Hayley Kay
Assist: Beau Brown

Rabbit // Dream Chaser

A fun time with friends showcasing Rabbit's launch of their Dream Chaser.

DP: Yours Truly

B Cam & Great Guy: Will Adler

CD/AD: Steve Hoskins & Lyndsey Faulkner

Edit: James Prola

Client & Master Direction: Heather Borden